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The Next Next Level: A Story of Rap, Friendship, and Almost Giving Up (Paperback)

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    In the tradition of Carl Wilson's "Let's Talk About Love," an unforgettable account of fame, fandom, and the problem of making art in the twenty-first century
    In his multi-hyphenate ambitions, the musician who calls himself Juiceboxxx couldn t be more modern you might call him a punk rock-rapper-DJ-record executive-energy drink-magnate. Journalist Leon Neyfakh has been something more than a fan of Juiceboxxx's since he was a teenager, when he booked a show for the artist in a church basement in his hometown of Oak Park, Illinois.
    Juiceboxxx went on to the tireless, lonely, possibly hopeless pursuit of success on his own terms no club was too dank, no futon too grubby, if it helped him get to the next, next level. And, for years, Neyfakh remained haunted from afar: was art really worth all the sacrifices? If it was, how did you know you d made it? And what was the difference, anyway, between a person like Juiceboxxx who devoted his life to being an artist and a person like Neyfakh, who elected instead to pursue a stable career and a comfortable, middle-classexistence?
    Much more than a brilliant portrait of a charismatic musician always on the verge of something big, "The Next Next Level" is a wholly contemporary story of art, obsession, fame, ambition, and friendship as well as viral videos, rap-rock, and the particulars of life on the margins of culture.

    About the Author

    LEON NEYFAKH is a reporter for "Slate." He was previously the Ideas staff writer for the "Boston Globe" and a reporter for the "New York Observer." He has written for "The FADER," the "New Republic,", "", and a number of other publications. Born in the Soviet Union, Neyfakh was raised in Oak Park, IL, and now lives in Brooklyn."
    Product Details
    ISBN: 9781612194462
    ISBN-10: 161219446X
    Publisher: Melville House Publishing
    Publication Date: July 7th, 2015
    Pages: 192
    Language: English